Services

Growth work, sized to where you are

From a single working session to an embedded fractional role, Col Strategy meets healthcare, health-tech, and mission-driven teams where they are — and helps them find the next right move.

Ideal Customer Profiles

Match your product and capabilities to the customers most ready to buy. A sharp ICP qualifies leads faster and cuts the effort spent chasing the wrong accounts.

Result: identified three distinct customer segments that drove a national campaign and 3x revenue growth for a biotech client.

Market Analysis & Go-to-Market Strategy

Understand your market segments and value proposition, size the opportunity, and turn it into an actionable go-to-market plan.

Result: built the market valuation behind a $3M health-tech investment.

Product Strategy

Focus product effort on what actually moves growth — reduce time to market, cut waste, and prioritize the features that matter.

Result: identified the key features that unlocked new functionality for physicians, staff, and millions of patients.

Fractional Advising & Mentorship

Ongoing strategic advising, customer-discovery facilitation, and hands-on support for teams that need senior go-to-market thinking without a full-time hire.

Track record: advisor and mentor to 20+ startups (collectively $20M+ raised), and mentor with the Techstars and Remarkable accelerators.

How Engagements Work

Three ways to work together

A Single Session

Facilitated working sessions to unblock a specific decision — positioning, a launch plan, a go/no-go call.

A Custom Project

Scoped engagements with clear deliverables: an ICP, a market analysis, a go-to-market plan, a product roadmap.

A Fractional Role

Embedded, ongoing strategic support — an extension of your team for as long as you need the altitude.